Certificate of Achievement (Transcripted): Digital Marketing Specialist

Below is a sample academic plan that shows you how you can complete your Certificate in a timely manner. Your path may look different depending on your circumstances?for example, if you attend part-time, choose to take Intersession or Summer courses, or have earned prior credit (Credit for Prior Learning, Dual Enrollment, Transfer Credit). You are required to meet with a counselor to set up a comprehensive education plan that is tailored to your individual circumstances and goals.

Professional training in using innovative marketing techniques and strategies to promote a business with a focus on social media applications. Topics include social media marketing, branding, promotion, advertising, analytics, and reporting. how to improve the quality and effectiveness of your social media presence. Learn proactive techniques in handling reviewer comments. Live stream videos on social media including from drones. Hands-on instruction in social media apps including LinkedIn, Facebook, Instagram, Twitter, YouTube, Yelp, Google, Pinterest, and Snapchat.

Understand how to use innovative marketing techniques and strategies using current SEO and SEM applications to promote a business.

Identify current trends in using social media for effective marketing.

Use analytics and statistics applications such as Google Analytics for developing effective social media and web marketing.

Program Map

GE General Education Course
M Major Course
E Elective Course
SI Summer/Intersession Course *
* Course is appropriate for Summer and Intersession, which are accelerated terms.

Getting Started

Comprehensive Education Plan: You are required to meet with a counselor for a comprehensive educational plan that is tailored to your individual circumstances and goals. Please schedule an appointment with a counselor in your first semester.

First Semester

13 units
MKTG 113
Principles of Marketing
The process of selling, marketing, and developing products that will satisfy the many needs of consumers and businesses. Includes market research techniques, pricing, distribution, and promotion.
    MKTG 123
    Marketing and Technology - Trends and Cutting Edges
    This course will cover the latest trends in mixed marketing technologies. Learn to use the latest technologies to drive awareness, create demand, and close sales. Discover the latest trends, strategies, and tools for using technology for marketing - what they are, how they work, and how to get started.
      BA 164
      Adobe Photoshop
      Learn to use Adobe Photoshop for professional image editing to enhance business, marketing, and creative projects. Apply photo correction, repair, and restoration along with proper file setup, masking, filters, and special effects using current standards. Use AI tools such as Generative Fill, Content-Aware, Neural Filters, and advanced selections to work faster and more effectively. Emphasis is placed on professional projects for print, web, and social media. Includes preparation for the Adobe Certified Professional (ACP) Photoshop exam, earning an industry-recognized certification that strengthens career opportunities.
        BA 170
        Adobe InDesign – Page Layout
        Develop skills in Adobe InDesign to design and publish professional business and marketing materials. Apply page layout techniques to integrate text and graphics, manage typography, and produce multipage documents such as brochures, newsletters, and reports. Use AI tools such as Adobe Firefly to generate design elements, suggest layouts, and speed up production tasks. Emphasis is placed on pre-press preparation, PDF exporting, and meeting digital publishing standards. Includes preparation for the Adobe Certified Professional (ACP) InDesign exam, earning a certification that strengthens career opportunities.
          BA 153
          Social Media Apps for Employment and Business
          Boost your career or business by learning the latest trends in using social media applications from a professional social media expert. Learn how to use all the features in the leading social media apps to find employment, promote a business, and network with professionals. Tips on how to improve the quality and effectiveness of your social media presence. Apply security best practices to secure social media applications from hackers. Learn proactive and professional techniques in handling reviewer comments. Live stream videos on social media including from drones. Hands-on instruction in social media apps including LinkedIn, Facebook, Instagram, X (formerly Twitter), TikTok, YouTube, Yelp, Google, Pinterest, and Snapchat, and Threads. Develop a social media portfolio. This course is designed for beginner and experienced social media users.
            BA 154
            Search Engine Optimization and Web Statistics Apps for Business
            Learn how search engines work, website structure with Search Engine Optimization (SEO), competitive keyword research, writing content for search friendly websites, effective link building, and Search Engine Marketing (SEM) with Google Ads. Learn how business professionals use web statistics applications, such as Google Analytics, to analyze and track the effectiveness and performance of web pages and content to determine SEO and SEM practices. Learn how to use apps to measure site traffic, ad performance, Return on Investment (ROI), and conversions. Create an account, set up custom campaigns, and work with reports. This course is designed for beginner and experienced users.

              Second Semester

              4.5-7 units
              CHOICE: Digital Marketing Specialist Elective
              CHOICE: Digital Marketing Specialist Elective
              MKTG 130 or ENTR 130
              Learn how to write professional business content for social media and digital marketing by focusing on purpose and intended audiences. Learn proper techniques and innovative marketing writing strategies to become effective at using current industry standard social media platforms such as Instagram, Twitter, Facebook, Snapchat, Pinterest, and YouTube videos. Same as ENTR 130.
                OR
                Learn how to write professional business content for social media and digital marketing by focusing on purpose and intended audiences. Learn proper techniques and innovative marketing writing strategies to become effective at using current industry standard social media platforms such as Instagram, Twitter, Facebook, Snapchat, Pinterest, and YouTube videos. Same as MKTG 130.