Certificate of Achievement (Transcripted): Marketing

Below is a sample academic plan that shows you how you can complete your Certificate in a timely manner. Your path may look different depending on your circumstances?for example, if you attend part-time, choose to take Intersession or Summer courses, or have earned prior credit (Credit for Prior Learning, Dual Enrollment, Transfer Credit). You are required to meet with a counselor to set up a comprehensive education plan that is tailored to your individual circumstances and goals.

The Marketing Certificate program is designed to prepare students for careers in today's marketing field. New career opportunities in marketing will be highlighted throughout the program. The courses include the latest concepts, techniques and technology used to successfully develop, price, promote and distribute products and services in a global economy. The program provides students with cutting-edge applicable marketing skills for New Media Marketing opportunities.

Perform the practical skills needed to work with businesses that have marketing functions.

Analyze given products or services for marketing decisions.

Describe marketing distribution channels.

Make pricing decisions based on market research.

Create marketing plans for product promotion and advertising.

Program Map

GE General Education Course
M Major Course
E Elective Course
SI Summer/Intersession Course *
* Course is appropriate for Summer and Intersession, which are accelerated terms.

Getting Started

Comprehensive Education Plan: You are required to meet with a counselor for a comprehensive educational plan that is tailored to your individual circumstances and goals. Please schedule an appointment with a counselor in your first semester.

First Semester

15 units
MKTG 113
Principles of Marketing
The process of selling, marketing, and developing products that will satisfy the many needs of consumers and businesses. Includes market research techniques, pricing, distribution, and promotion.
    BUS 100 or ENTR 100
    A survey in business providing a multidisciplinary examination of how culture, society, economic systems, legal, international, political, financial institutions, and human behavior interact to affect a business organization’s policy and practices within the U.S. and a global society. Demonstrates how these influences impact the primary areas of business including: organizational structure and design; leadership, human resource management, organized labor practices; marketing; organizational communication; technology; entrepreneurship; legal, accounting, financial practices; the stock and securities market; and therefore affect a business’ ability to achieve its organizational goals.
      OR
      Discover how the entrepreneurial mindset teaches life skills that can make you more successful now and at every stage of your life. Examine how that mindset affects the social, psychological, and physiological impact of those life skills. Learn the basics of how to start a business and learn how to think like an entrepreneur.
        Plan 1: 7A. Lifelong Understanding
        MKTG 116
        Global Marketing: Selling Around the World
        This comprehensive Global Marketing course explores the dynamic and evolving landscape of international business, equipping students with the tools and strategies needed to successfully market products and services in global markets. Through an analysis of market entry strategies, cross-cultural consumer behavior, global branding, digital marketing trends, and international trade regulations, students will gain a deep understanding of the challenges and opportunities in diverse global markets. (Same as BUS 116 Global Marketing: Selling Around the World).
          BUS 222
          Business Writing
          Overview of oral and written communication skills used in business. Emphasizes guidelines for improving writing and speaking skills, common solutions to common communication problems, ethical issues facing business communicators today, instructions on how to identify areas of legal vulnerability, and tested techniques for communicating successfully in today's high-tech, international business environment.
          • Prerequisite: ENGL C1000
          • Prerequisite: ENGL C1000H
          ENTR 105
          Social Media and Digital Marketing Strategies
          Learn the latest social media and digital marketing strategies and techniques. Discover how to do more with marketing while spending less. Discover the role of digital media in consumer behavior and implications for marketing strategies. Learn digital marketing metrics, analysis of online business models, and future trends in digital marketing.

            Second Semester

            6 units
            MKTG 128
            Advertising and Distribution
            This course will provide students with an in-depth look into cutting edge advertising and promotion strategies used by small, medium, and large companies. Students will learn how to create an advertising campaign, including the planning, costs, and creative design process. Students will learn how promotions are used to increase sales, to build brand loyalty, and to build relationship with customers. This course will teach the latest and most cost-effective strategies to reach your customer. Students will learn how an efficient B2B and/or B2C distribution system utilizing marketing intermediaries, direct sales, online distribution, and global markets can increase profits. Supply Chain strategies, channel evaluation, and relationships will be highlighted.
            *Spring Course Only
              MKTG 129
              Sales, Negotiation, and Consumer Behavior
              This course will explore the science, mechanics, dynamics, and culture of consumers and their behavior. Understanding consumers leads to long-term relationships, which translates to sales and profits for businesses. Students will learn how to analyze consumer behavior using the latest tools, techniques, and technology. Students will learn the techniques of successfully negotiating a Win-Win business transaction. By learning the different negotiating styles, students will gain skills working with customers in all business segments. Students will learn how professional sales people build relationships with customers and clients that lead to increased sales. Learn how to effectively communicate, persuade, overcome objections, and close the deal.
              *Spring Course Only